How Cloaking Important For Affiliate Marketing?


Cloaking is generally referred as a technique that delivers the content on a Web Page to a search engine in a way that content different than the one delivered to a human user appears on the search engine. Cloaking aims at boosting a website’s search engine ranking on specific keywords.  Cloaking is the practice of presenting contents or URLs to human users and search engines. The search engine and the user are not on the same page in cloaking. So, both are being deceived. It is considered to be a violation of Google’s Webmaster Guidelines as it provides the user with various results than expected.

How Important Is Cloaking For Affiliate Marketing?

Affiliate marketing is one of the best ways to earn money online. All that it requires is to recommend other people’s products and roll money into your bank accounts. But affiliate marketing is not as easy as it may seem. To help people in this competition with scammers, a defensive weapon ‘link cloaking’ has been developed.

Link cloaking is the method of disguising an affiliate link by removing the visible affiliate code that makes it hard to recognize that it is actually an affiliate link. Link cloaking helps in shortening ugly large affiliate links and transforms it into a clean branded URL. After cloaking the link, a redirect is performed which signifies that the marketer’s commission is well-protected.
Cloaking is an effective element in affiliate marketing and marketers utilize it for the following reasons:

•    To hide their affiliate ID and mask the long affiliate code into short and well-organized links.
•    Affiliate marketers have an opportunity to partner with networks which keep their interests protected. As anyone can access the product page and change marketer’s affiliate link on the address bar with their link.
•    Some of the marketers come from a certain network that enables users to buy products through their link and they prefer to cloak their affiliate link as this is primary to lessen their commission loss. 
•    Affiliate marketers find link cloaking to be the best way of preventing the chance of consumers cutting off their affiliate link and go directly to the main site to purchase.
•    Link cloaking provides tracking and helps marketers to regulate their posts and pages and analyze their site performance.
•    Link cloaking increases Click-through rate (CTR) as affiliate links when cloaked looks tidy and people will be more motivated to click the link.

Contact us for Safepages if you are using cloaking for Affiliate Links.

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